The Effective Way To Teach Digital Marketing

Build functional, feature-rich websites using a powerful, pedagogical-grade content management system complete with ready-made page templates and content blocks. Using generative AI features to pre-populate the initial website pages you can then consult a range of performance metrics and perform automated technical check-ups to obtain a fully comprehensive insight into your website's performance and areas for improvemen. Some of the topics covered by this simulation: Website Creation, SEO Best Practice and Performance, Content Management for multiple markets/audiences, Accessibility Standards Compliance (WCAG), Dynamic Product Stocking and Management, Cross-Channel Promotions & many more!

Easily set up pay-per-click advertising campaigns and fine tune the optimal placement for your ad properties. Manage a virtual budget and refer to industry standard performance metrics whilst guiding decision making. Key decisions in this simulation are: Keyword Research, Writing Ad Copy, Conducting A/B ad testing, Ad retargeting, Managing a Stock of Dynamic Content for Ads, Analyzing Reports, Using data-rich dashboards with gen AI recommendations on how to improve and more!

Configure and send periodic marketing newsletters tailored to your virtual subscribers based on their expressed preferences. Track key metrics such as Open Rate, Click-Through Rate (CTR), Conversions, Purchases, and Profit to evaluate campaign effectiveness. Enhance newsletter content by leveraging AI tools that help personalize subject lines, automate A/B testing, and improve design, and seek to increase engagement and customer intimacy. Additionally you can extend updates from each of your online brand communities and initiate ESG initiatives that can strengthen the connection with your brand.

Practice organic interactions and paid social media presence in a dynamic and realistic learning environment. You can strategically manage and optimize your brand's social media presence to effectively engage with multiple audience groups and unlock meaningful interactions. By tailoring your messaging to the various audiences you can simultaneously capture new interest and obtain new leads that will then enhance and fuel your future email marketing campaigns. Compete for followers, views and compare business results to other learners in this one-of-a-kind fast-paced simulated social media network game.

Step into the exciting and new world of online community marketing and management in this intricately fun, collaborative game-like environment! Build your community and lead your own online brand by choosing from four options: A Support community, A Marketplace, A ESG brand extension, and an Insight community to help uncover new trends in the market. Power up community membership with gamification features and recruit fellow community managers from within your course in order to help grow affinity towards your brand and raise engagement on key brand initiatives.

Stay ahead of competitors with this first-of-its kind performance marketing simulation which you can use to maximize the results for your business. Not only will your website and offering gain in visibility but you will drive more targeted traffic and obtain social proof by leveraging affiliate marketing campaigns. You can reward your top-performing affiliate marketers with bonuses and implement success-based rewards and commission structures. This simulation enables marketing managers to select a sales attribution model and outsource marketing activities, leveraging a broader range of skills to enhance overall strategy.

Experience a realistic, interactive learning activity and gain valuable insights into the practice of digital marketing by using an advanced integrated simulation platform. Designed to offer a safe, dynamic and personalized learning experience, with support for collaboration and presentation, Simbound provides an extensive array of customizable materials, allowing instructors to easily adapt the entire simulation experience to their course structure and target individual student learning gaps using a time-tested pedagogical framework.