Simulation Game
One platform. Expertly designed for the learning & for the assessment of digital marketing topics
Websites
Build simple websites using a basic yet powerful content editor. Consult a range of performance metrics and use analytics tools for comprehensive insight. Perform SEO check-ups, content management, adjust product pricing, carry out promotions & more!
Ads
Start and refine simple pay-per-click advertising campaigns, ensuring optimal placement for various types of ads. Manage virtual budgets effectively by assessing performance metrics. Key decisions are conducting A/B ad testing, ad retargeting initiatives, managing dynamic ad content, reading reports, and more.
E-mail Campaigns
Send periodical marketing newsletters to your virtual subscribers based on their interest. Response statistics include: Open Rate, CTR, Profit. Review and enhance content using AI. Communicate new ESG initiatives every period.
Start practicing your community manager skills in a game-like environment today!
You can easily create and oversee your own online brand communities by selecting from six distinct types: Advocate, Social, Support, Contest, Marketplace, and Insight. Enhance engagement with gamification elements and collaborate with dedicated community managers to grow your membership ranks.
Affiliate Campaigns
Stay ahead with ongoing performance marketing strategies that maximize results in each period.
Improve your simulation website's visibility and drive targeted traffic by leveraging multiple affiliate marketing campaigns. Reward your top-performing affiliate with a periodic success-based commission. Decide on the attribution model.
Complex Strategies
Chantal van Zuijlen
Avans Hogeschool Breda (Netherlands)
Dr. Hesham O. Dinana
The American University in Cairo (Egypt)
We completed a industry-wide survey with answers from both simulation instructors and companies.
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